Writing Portfolio

Marriott Homepage Copy

With an audience as diverse as Marriott’s, promoting season-specific travel can be a challenge.

My solution? Writing copy that appeals to both snowy adventure-lovers and sun-seeking beachgoers while maintaining the brand’s patented playful tone.

Aetna Postcard

Dental care isn’t often at the forefront of one’s mind when choosing healthcare benefits.

I leveraged Aetna’s approachable & caring brand voice to highlight the importance of oral health while encouraging readers to make the most of their benefits.

Medical Conference Promo Email

Even when writing for a professional audience, injecting a human touch can go a long way.

Luxury Brand Social Copy

Luxury is more than just selling a product, it’s about selling an experience.

I took that ethos to heart when writing these social posts for a luxury property management group’s latest building.

Brand Mission & Values

In the world of service and manufacturing, a trusted partner makes all the difference.

When Crane Payment Innovations was building out their service brand, we conducted surveys to get a sense of what exemplary service truly means to the customer. Here, I’ve conveyed that our service model creates more efficiencies while maintaining the trust and integrity that the company was built on.

Product Marketing Case Study

The best stories come from firsthand experiences. For this case study, I dissected an interview to find the key moments that contributed to the “why cash remains relevant” story while subtly marketing our cash automation product.

B2C SEO Blog

When you fill up a strict word count without having to break contractions *chef’s kiss*.

I was hired to write 100+ SEO blogs on topics ranging from medical software to gutter repair – here’s one I did for a large hemp retailer.

Print Ad

As part of a rebrand, I wrote a print ad informing our audience that our full-day conference had become a short webinar series.

B2B SEO Blog

Whether it’s a Buzzfeed article or an SEO blog promoting healthcare tech, people love listicles.

Banner Ad

Sometimes, shorter is sweeter.