Marriott Homepage Copy

With an audience as diverse as Marriott’s, promoting season-specific travel can be a challenge.

My solution? Appealing to both snowy adventure-lovers and sun-seeking beachgoers while maintaining the brand’s patented playful tone.

Aetna/BoA Interactive Guide

This guide was written as an engaging way for BoA employees to understand their options for medical care.

What really brought the piece to life were the splashes of interactivity, e.g. pop quizzes and clickable content.

Luxury Brand Social Copy

Luxury isn’t just selling a product. It’s about selling an experience.

I took that ethos to heart when writing these social posts for a luxury property management group’s latest building.

Aetna Postcard

Most people aren’t aware just how important dental care is (including myself until I got this brief).

I leveraged Aetna’s approachable brand voice to highlight the importance of oral health while encouraging readers to explore dental plans during open enrollment.

Product Marketing Case Study

The best stories come from firsthand experiences. For this case study, I dissected an interview to find the key moments that contributed to the “why cash remains relevant” story while subtly marketing our cash automation product.

Brand Mission & Values

In the world of service and manufacturing, a trusted partner makes all the difference.

When Crane Payment Innovations was building out their service brand, we conducted surveys to get a sense of what exemplary service truly means to the customer. Here, I’ve conveyed that our service model creates more efficiencies while maintaining the trust and integrity that the company was built on.

B2C SEO Blog

When you fill up a strict word count without having to break contractions *chef’s kiss*.

I was hired to write 100+ SEO blogs on topics ranging from medical software to gutter repair – here’s one I did for a large hemp retailer.

B2B SEO Blog

Whether it’s a Buzzfeed article or an SEO blog promoting healthcare tech, people love listicles.

Medical Conference Promo Email

Even when writing for a professional audience, injecting a human touch can go a long way.

Banner Ad

Sometimes, shorter is sweeter.